With an online bachelor’s degree in Marketing, you will expand your knowledge and experience needed to share success stories for products and services.

Our bachelor’s degree in Marketing, designed for working adults, will teach you how to successfully move brand awareness from understanding to engagement to implementation. Students pursuing the online bachelor's degree in Marketing will master product and service positioning and promotion, market research, and consumer demand. Because marketing cuts across industries, locally and globally, you will be prepared to lead and serve in any organization in the private, public, or non-profit sector.

Take the First Step
Get in touch with any questions or submit the simple application for admission.
We will assist you every step of the way toward acceptance so you can enroll and begin your classes!

At a Glance

$133,000
Average salary for marketing manager

Program Length

As little as 2.6 years depending on transferred credits 

Format

  • Online

Tuition per Credit

$460

Is This the Degree For Me?

Who It’s For

  • Students desiring the skills needed to succeed in a marketing career
  • Professionals without a bachelor's seeking to transition into a marketing career
  • Those desiring skills that are applicable across a wide number of industries

Career Paths

  • Brand Manager
  • Media Planner
  • Market Researcher
  • Advertising Executive
  • Sales Director
  • Public Relations Representative
  • Digital Marketing Manager
  • Social Media Specialist
  • Event Planner
  • Marketing Department Manager
  • Copywriter

What You’ll Learn

Through our Marketing program, you’ll learn by doing, executing a variety of marketing tasks that are applicable to real-world situations and problems. When you graduate, you’ll be prepared to:

  • Formulate decisions utilizing the Benedictine values, ethical frameworks, and professional standards.
  • Analyze the contemporary global business environment in an integrated manner.
  • Demonstrate professional business communication.
  • Apply business support tools to decision-making.
  • Develop a marketing research plan.
  • Evaluate marketing strategies.

Accreditations

  • IACBE

    The Gary Tharaldson School of Business at the University of Mary has received specialized accreditation for its business program(s) through the International Accreditation Council for Business Education (IACBE) located at 11960 Quivira Road in Overland Park, Kansas, USA.

    View Accreditation (IACBE)

Program Details

Program Information

Please visit our catalog for admission requirements and a full list of our courses.

Your first step is to get in touch with any questions or submit the simple application for admission. We will assist you every step of the way toward acceptance so you can enroll and begin your classes!

If you are serving or have served our country, we sincerely thank you. Our military services office is here to work closely with active duty, retired, reserve, and eligible family members qualified for military benefits. Learn how we can help you with the application process and review the benefits you have earned.

For a full list of fees, visit our Tuition and Fees page.

The University of Mary is committed to putting your educational goals within reach. Learn what scholarships you qualify for.

We welcome students from various backgrounds, including transfer students from regionally accredited colleges and universities and those with military or career and work experience. 

How do I show my previous college, military, or work experience?

  • Official transcripts (if applicable) from a regionally accredited institution with a minimum cumulative GPA of 2.75 should be submitted directly to the Office of Admissions.
    • Did you graduate from the University of Mary? Then we’ll get your Mary transcript for you!
    • At most other schools, you can request transcripts by going to the National Student Clearinghouse or by contacting the registrar’s office. 
      • Have your transcripts sent to:
        Office of Admissions
        University of Mary
        7500 University Drive
        Bismarck, ND 58504
      • Or request to send electronic transcripts to registrar@umary.edu.
  • Students with previous career or work experience can earn credits for prior learning.
    • You can choose to test for prior learning credits — we convert your test scores into college credit.
    • You can request a portfolio review for prior learning credits. You’ll assemble documentation to show your experience, which will be reviewed and evaluated by an experienced faculty member.
  • Military experience can count towards a degree.
WHAT WILL I NEED TO APPLY?
  • All of our programs require you to fill out the general application form in addition to submitting the application fee and your transcripts.
  • Any program-specific requirements you’ll need to submit in addition to the items listed above can be found in our catalog.

At the University of Mary, we review every application on an individual basis, ensuring that the materials you submit are evaluated with care and attention. Reach out to us if you have any questions in filling out your application.

Get Started Today

Apply Online